Description
About Course :
Digital marketing, also known as online marketing, is the use of the internet to promote a brand to potential customers. It includes social media, email, and web-based advertising.
The Advanced Certificate in Digital Marketing & Communications from Dynamic Lifestyle Care is a
one-of-its-kind program that focuses on combining the pedigree of one of the best
marketing Platform with insights from the industry to hands-on learning and
career growth.
(4 months for the core program and
an additional month for each
specialisation)
4 – 10 Months
(Customised learning options
for personalised learning)
2 Tracks and 6 Specialisations
(Learn from renownedDynamic Lifestyle Care faculty
and industry experts from Google,
Ola, Apple, Razorpay, and more)
15+ Faculty & Industry Mentors
(Earn a certificate fromDynamic Lifestyle Care & upGrad,
NSDC, Meta & Social Panga)
4+ Certifications on
Successful Completion
Optimal time commitment allows
professionals to balance their education
with work and personal life
Social media marketing: Uses social media platforms to reach potential customers
Content marketing: Creates and shares content like blog posts, videos, and podcasts to attract new customers
Email marketing: Uses email to promote products or services
Search engine optimization (SEO): Optimizes a website to rank higher on search engine results pages (SERPs)
Affiliate marketing: Third-party publishers promote a merchant’s goods or services and receive a percentage of the sales
Syllabus of Digital Marketing Modules
Search engine optimization (SEO): A key part of digital marketing that helps websites rank higher in search engine results
Social media marketing (SMM): Uses social media platforms to advertise products and services
- Email marketing: Involves creating campaigns, analyzing customer data, and making strategic decisions
- Affiliate marketing: A performance-based strategy where businesses pay affiliates for driving traffic to their website
- Web analytics: Helps businesses make informed decisions by monitoring user behavior and conversions
- Pay-per-click (PPC) advertising: An advertiser pays a publisher each time their ads are clicked
Terms & Conditions of Course :
Computer course terms and conditions may include guidelines for acceptable use, intellectual property rights, and cancellation policies.
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