Affiliate marketing is a performance-based marketing strategy where a publisher is paid a commission for promoting another company’s product or service.
How it works
- An affiliate finds a product they like
- They promote the product using an affiliate link
- When someone buys the product through the affiliate link, the affiliate earns a commission
Benefits
- Passive income: Once content is published, affiliates can earn money even while they sleep
- Strong ROI: Affiliate marketing can increase average order value, per-customer order average, and average customer revenue
- Personal touch: Influencers have a personal connection with their audience, so when they recommend a product, it’s similar to a friend recommending an item to another friend
How affiliates can promote
- Using organic search engine optimization
- Using paid search engine marketing
- Using email marketing
- Using content marketing
- Using display advertising
- Using organic social media marketing